THING: Neon Signs

  

                                                         
                              Almost every business in Milwaukee has at least one neon sign. Many have several. I've seen a neon sign in the window of a dental office! My theory is that because Milwaukee has always had many, many bars, and bars tend to favour this type of signage, other local businesses added/continue to add neon to better compete for attention in a visually noisy environment. Whatever the reason, the effect is cheering - it's Christmas all year 'round! Fun fact: neon lighting technology was imported from France and first used in the United States at a Packard dealership in California in 1923.